Over the past few months we’ve been working closely with the team at Facebook, and today we’re rolling out the new Shop section on Facebook Pages. The Shop section makes it easy for merchants to showcase their products directly on their Facebook Page. Merchants can then choose to direct shoppers to their online store or to checkout without leaving the Facebook site or mobile app. Buying is safe and secure, and shoppers can optionally choose to save their payment information with Facebook for future purchases. This makes purchasing easier, especially on mobile.
Here’s how easy it is to shop on Facebook:
A small group of Shopify merchants have already been selling their products using the new Shop section, and over the coming weeks we’ll be making it available to all Shopify merchants — at no additional cost.
How is this different than the Facebook Store app I already use?
Existing Facebook Store apps don’t work on mobile devices, which is how most people now use Facebook. As well, existing Facebook Store apps only add a tab to your page, while the new Facebook Shop section appears as a larger section on your main Facebook Page. This means more people will be able to easily discover your products. Finally, the new Shop section includes a subscribe button that lets people get notified when you add new products.
How do I create a Shop section on my Facebook Page?
Shopify merchants will be among the first to get the new Shop section on their Facebook Pages. We’ll be making this feature free and available to all Shopify merchants globally over the coming weeks. Consumers will be able to check out without leaving Facebook when purchasing from eligible merchants or go to their website to purchase.
To see when it’s available for your store, look for this message in your Shopify Home screen:
Once it’s available to you, simply add the Facebook sales channel in Shopify to get started. Then you can choose which product collections you’d like to showcase on your Facebook Page’s Shop section.
Just like with your other sales channels, all orders, products and other information that comes from Facebook will automatically synchronize with your Shopify store.